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Think about the best books and novellas you’ve read throughout your life.Įach chapter wasn’t a random piece of a random person’s life. While it’s OK to add random posts to your Story that each has its own meaning, that’s hardly a compelling story overall. In fact, that careful consideration of how each post within a Story fits alongside the other posts is actually quite a compelling argument. Whether the post comes from a person or a brand is irrelevant.Īnd while thoughtful content can be shared as soon as it’s ready just like any other post, part of the thoughtfulness can include, “Is this the right time for this post?” or “How does this post fit alongside the rest of my Story?”
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Though I think there’s nothing wrong with real-time posts, particularly ones that are expressing your personal emotions (joy, sadness) or opinions (outrage, support) at a particular moment, something can be said for the carefully considered and artfully crafted post. These purists believe that the best social content is that which is shared in an authentic, real-time way. They’re saying, “But Mike! Social media and the Story format, in particular, is supposed to be ‘vivre l’instant présent’”–live in the moment. I know the purists out there are already grumbling at me as they read this.
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However, there is a way that people and brands can schedule Instagram Stories from the desktop using a third-party tool … a clever little workaround that’s quite easy to use and that will accomplish exactly what you’re looking for. There is some hope that Instagram will release API functionality that permits direct publishing and scheduling of Instagram Stories via third-party tools-but that’s not an option today. In fact, there are now over 500M active daily users for Instagram Stories.īut, just as with normal Instagram posts initially, Stories were designed to be shared only from your mobile device … and only at the moment you wanted to share. More and more people and brands are using Instagram Stories every day. Want to schedule Instagram Stories from the desktop using a third-party tool? There’s a simple and easy workaround that can help you schedule your Instagram Story.
#HOW TO UPLOAD PHOTOS TO INSTAGRAM ON HOOTSUITE FREE#
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